The role played by the media during the recent national and internationalized elections (Brexit, the American elections and, more recently, the French elections) has not left us indifferent.
Indeed, it should be noted that the media’s influence is becoming stronger and stronger in shaping biases: for or against such or such a candidate/movement, such or such an idea, such or such authority.
Consequently, politicians criticize the media when they do not play their game and the media criticizes politicians when they seem ungrateful for their effect.
It is true that as election days approach, political shows start to resemble Showbiz performances more and more. Politicians flock to them in order to market their ideas, and sometimes, make amends. The media is invested in order to come out ahead of politics.
What is all this really? Is it true that the two hate each other, yet know at the same time that one cannot survive without the other?
By grouping all the media together in one basket, we are making a mistake in our assessment. Indeed, while certain media may attack such or such authority, there are others that will defend it. There are journalists who defend and/or sympathize with such or such political figure, and others who attack them, to the point of showing their true colors.
Just like NBC, the New York Times and the Financial Times, to take a few examples, supported Hillary Clinton, Fox News and the Florida Times-Union supported Donald Trump.
In France, some media is quite conservative supporting or sympathizing with François Fillon (Valeurs Actuelles, Le Figaro), while others support the left represented, in particular, by Emmanuel Macron and Benoît Hamon (Le Monde, L’Obs, Libération), etc.
Therefore, there are media organizations who play and defend the politicians’ game, while there are others who will criticize and attack these same politicians, showing their true colors. The involved reader and viewer get what they bargained for and more, since some media organizations set out to appeal to a particular audience, making it easier for the latter to clearly identify with it.
The media thus no longer represents public opinion, but the opinions of the public. In this case, there are certain media organizations and politicians who like each other a lot (I love you: me too!), while there are others who despise one another (I love you not: me neither!).